As the co-founder and CEO of JEMLA, I lead a transformative B2B platform that empowers small and underserved retailers across Ethiopia. At JEMLA, we bridge the gap in FMCG distribution by combining innovative technology with a human-centric approach providing fair prices, efficient logistics, and seamless order processing.
With a deep commitment to democratizing commerce, I oversee strategies that drive business growth, expand market reach, and deliver measurable impact to our retailers and partners. JEMLA is redefining how retailers access essential goods and financial services by leveraging people, data analytics, and hybrid digital-physical models.
My experience spans 5 years across operations, entrepreneurship, and technology. I'm passionate about using technology and inclusive business models to address market inefficiencies and uplift small businesses.
