Building and creating is what I do best! I'm an entrepreneur, CMO, and Creative Director who lives at the intersection of tech, marketing, and visual storytelling.
My biggest current passion is leading the marketing and growth strategy at Afriwork, a leading tech-enabled job-matching platform in Ethiopia. We're proud to have facilitated over 70,000 job matches and support more than 300,000 users and 15,000 employers.
I kicked off my journey as a Co-founder and Art Director at ARMA (est. 2015), crafting sharp visuals and clear messaging for top-tier businesses across Ethiopia.
Off the clock, I'm a passionate street and documentary photographer whose work has been exhibited at places like the Addis Foto Fest and the Melrose Gallery in Johannesburg, and including being nominated for the Inspire Art Award at the Nitja Centre for Contemporary Art in Oslo!